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Case Study

Empowering People Managers & Individual Contributors at AWS

When performance review season approached at AWS, it became clear that both People Managers and Individual Contributors were navigating the process with uncertainty and stress. Managers lacked the tools and confidence to lead meaningful conversations, while employees were unsure how to advocate for their growth. 


I led the design and rollout of a people-centered learning initiative that created space, structure, and support for more effective performance conversations—grounded in psychological safety, strategic alignment, and real-world stories.

Client

AWS


Focus

Performance Enablement


Role

Manager, Training & People Engagement


Scope

Learning Strategy, Faciliation, Content Design, Stakeholder Alignment

Building a People-Centered Approach to Performance Conversat

The Challenge

As performance review season approached, challenges surfaced across the organization:


  • People Managers lacked tools and confidence to lead effective performance conversations. 
  • Individual Contributors were unclear on expectations and how to advocate for themselves.
  • Teams experienced inconsistent review practices and growing anxiety around feedback and promotion.

The Opportunity

Design and implement a learning solution that empowered both People Managers and Individual Contributors to:


  • Navigate performance reviews with psychological safety.
  • Improve clarity, confidence, and consistency in conversations.
  • Build a scalable, people-centered approach to performance enablement. 

My Approach

To meet the challenge, I led the end-to-end development and delivery of a multi-pronged learning strategy:


  • Needs Assessment: Conducted dual-sided diagnostics (Managers + ICs) to identify key gaps and opportunities.
  • Stakeholder Alignment: Partnered with HR and the project sponsor to align on strategy and learning goals.
  • Customized Learning Spaces: Designed separate sessions for Managers and ICs to support open dialogue and peer learning.
  • Content Development: Created all training materials, coaching guides, and session assets—grounded in real employee stories.
  • Delivery & Facilitation: Co-led sessions with HR leaders across time zones; provided session recordings and resource-rich recaps.
  • Ongoing Support: Measured impact through surveys, follow-ups, and peer-learning initiatives on internal platforms.

The Results

This was the first time AWS had created dedicated learning spaces for both People Managers and ICs during performance review season.


Key Outcomes:


  • Increased Manager Confidence: Post-training surveys showed significant gains in managers’ confidence to lead effective reviews.
  • Improved Employee Engagement: ICs felt more supported and prepared to advocate for their career growth.
  • Scalable Model: The program was adopted across teams as a best practice for people-centered enablement.

Voices from the Room

“I thought this session was extremely insightful. I loved hearing real examples from employees—it made everything feel more actionable.”

“This was my first session at Amazon, just one week in. I learned so much—it gave me a roadmap for shaping my career here. Thanks, Kikelomo!”

“I’ll definitely start working on a brag sheet and promotion doc after this. It gave me clarity I didn’t even know I needed.”

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